MRKG 1311 - Principles Of Marketing

Institution:

Northwest Vista College

Subject:

Description:

Prerequisites: None Corequisites: None Students are introduced to basic marketing functions; identification and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Learning Outcome: The student will identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. (CIP 5214010000) Note to Business Administration Majors working toward a BBA: Check with the 4-year university you plan to attend to confirm the transfer status of this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alamo.edu/nvc/

Phone Number:

(210) 486-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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