COMM 2327 - Introduction to Advertising

Institution:

Northwest Vista College

Subject:

Description:

Prerequisites:COMM 1307 Corequisites: None This course explores the fundamentals of advertising including its development, marketing theory and strategy, copy writing, design and analysis. Other topics include ethics in advertising and media literacy. (CIP 0909035106)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alamo.edu/nvc/

Phone Number:

(210) 486-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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