MRKG 2349 - Advertising And Sales Promotion 52.1401

Institution:

Del Mar College

Subject:

Description:

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multimedia of persuasive communication including buyer behavior, budgeting and regulatory constraints.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delmar.edu

Phone Number:

(361) 698-1255

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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