MKTG 4420 - International Marketing

Institution:

Clayton State University

Subject:

Description:

The study of marketing and international business from a broad conceptual viewpoint, incorporating the marketing concept into the framework of the world market place. The student is assumed to have a fundamental understanding of marketing principles. Emphasis is placed on export management and implementation of international marketing plans. Prerequisite(s) or Corequisite(s): MKTG 3420 (C).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clayton.edu

Phone Number:

(678) 466-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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