MKMC 1140 - Applied Advertising Practice

Institution:

Clayton State University

Subject:

Description:

This course is a study of advertising purposes and procedures, covering primarily the point of view of the advertising account manager. Topics covered include copy preparation, advertising layout, and media analysis. Preparation of advertising campaign and/or sales promotion plan is a major component of the course. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clayton.edu

Phone Number:

(678) 466-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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