MRKG 1302 - Principles of Retailing

Institution:

Central Texas College

Subject:

Description:

Introduction to the retailing environment and its relationship to consumer demo-graphics, trends, and traditional/nontraditional retailing markets. The employ-ment of retailing techniques and the factors that influence modern retailing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ctcd.edu

Phone Number:

(254) 526-7161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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