MKT 2120 - Buyer Behavior

Institution:

Villanova University

Subject:

Description:

Description: Consumer orientation in the development and attainment of organizational goals within the framework of human behavior and its relationship to the field of marketing. Theory from psychology, sociology, and social psychology, with an emphasis on application to marketing problems in consumer and industrial environments. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D-

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.