MKT 410 - Marketing Ethics

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester This course is designed to get students to consider the wide range of ethical decisions that face the marketing professional. This course will include but is not limited to investigations of ethical issues in pricing, selling, advertising, distribution, product design, packaging and in dealings with suppliers. Special attention will also be placed on covering how ethical codes can be developed and how ethical behavior can be encouraged among employees. Prerequisite: Completion of MKT200 and MKT360 with grades of 2.0 or higher. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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