MKT 325 - Hospitality & Tourism Marketing

Institution:

York College of Pennsylvania

Subject:

Description:

Fall Semester This course will provide the student with insights into the specialized types of marketing strategies that need to be developed to successfully promote the tourism, hospitality and gaming industries. Due to the cyclical nature of these industries, special attention is given to successfully managing the marketing effort under conditions of uncertainty. Special emphasis is also placed on the ethical challenges of this industry. Prerequisite: Completion of MKT200 with a grade of 2.0 or higher. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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