MKT 335 - New Product Planning & Marketing

Institution:

York College of Pennsylvania

Subject:

Description:

Fall Semester Students completing this course will gain an appreciation of all aspects of new product development. A special focus will be placed on the development of the specialized skills associated with this function. Specific topics include the identification of market opportunities, techniques for new product idea generation and innovation, and the successful design, testing, launch and evaluation of new products. Prerequisite: Completion of MKT200 and QBA260 with grades of 2.0 or higher. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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