CM 332 - Broadcast Media Writing

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester The application of creativity in copywriting and production of radio, television commercials, public service announcements, campaigns and programs and promotions for broadcast and web-based platforms. Students concentrate on client need, audience analysis, idea conceptualization, scripting, timing, and production technique integration. Students are responsible for the production of script copy portfolios and spot or program production. Prerequisites: CM226 and CM242. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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