ENT 220 - The Entrepreneurial Marketplace

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester (beginning 2009) This course focuses on two critical issues for entrepreneurs: the evaluation of market potential during the concept development and business plan stage and the challenges of growing sales of high-potential ventures. Topics include the basics of market analysis, researching markets and market segments, translating assumptions on buyer's need into product recognition and acceptance curves, the impact of product life cycles, product/service validation and entrepreneurial pricing and advertising. Prerequisite: ENT150 and MKT200 both with a grade of 2.0 or higher. 3 credit hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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