MGMT 280 - Marketing

Institution:

Susquehanna University

Subject:

Description:

The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion, and channel variable decisions. Considers marketing in profit and nonprofit sectors, and in the international setting. Prerequisite: sophomore standing. 4 SH.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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