MGMT 481 - Advertising Management

Institution:

Susquehanna University

Subject:

Description:

A theoretical and experiential examination of the communications process in marketing. Emphasizes the advertising dimension of the marketing mix. Requires understanding of the marketing process and consumer behavior to develop an advertising plan. Prerequisite: MGMT:280. 4 SH.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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