CM 322 - Media Relations

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester This course offers knowledge and skills in understanding local, regional, national, and international media needs, function, and demands; theories and methods in developing news; pitching stories, facilitating and accommodating media in news conference, briefing, and on-scene locations. Course will involve developing of media list matrix; coverage planning; sequential time planning, video news release development, production and satellite distribution; on-scene staging, pool coverage, web-based media support, coverage measurement and cost-benefit analysis, audience analysis. Prerequisites: CM221 and CM321. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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