MGMT 381 - Marketing Research

Institution:

Susquehanna University

Subject:

Description:

The course material parallels the marketing research process and follows the definition of a research problem, the design of an appropriate methodology, and the collection of data. Data compilation and analysis and report preparation are covered in the data analysis portion of the course. The objective will be to provide students with the analytical skills and practical experience that will allow them to perform market research. Prerequisites: MGMT:202, MGMT:280. 4 SH.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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