MGMT 382 - Consumer Behavior

Institution:

Susquehanna University

Subject:

Description:

A survey of the contributions of the behavioral sciences to the understanding of buyer behavior. Emphasizes how marketers use theories regarding consumer purchasing process to make decisions at both the strategic and tactical levels. Prerequisite: MGMT:280. 4 SH.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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