BA 397 - Marketing Research

Institution:

Saint Vincent College

Subject:

Description:

This course introduces students to the descriptive, diagnostic, and predictive roles of marketing research by examining both the substantive and technical domains of the marketing research process. Special attention is given to the survey method. The theory driving the design of this course maintains that one must carry out research in a field setting to fully understand the processes involved in research. Thus, students will conduct a marketing research project including problem definition, design, data collection, analysis, and interpretation. This course also builds on the statistical foundations obtained in BA 350 and provides dedicated workshops in EXCEL and SPSS. Prerequisites: BA 220 and BA 350. Offered Spring semester. Three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stvincent.edu

Phone Number:

(724) 539-9761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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