EVFTA 108 - From Idea to Market

Institution:

Moore College of Art and Design

Subject:

Description:

This course presents an overview of the key strategies for launching your product in the marketplace. From design concept to final product, the fundamentals of the creative and business process will be covered. Topics include product research and development, trend forcasting, copyright protection, domestic and overseas sourcing, manufacturing, pricing, sales and distribution marketing and public relations and licensing and brand management. Bring your product ideas to the first class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moore.edu

Phone Number:

(215) 568-4515

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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