BUS 388 - Marketing/Small Busines

Institution:

Moore College of Art and Design

Subject:

Description:

Marketing for the Small Business provides an overview of basic marketing theory with a specific focus on the issues and challenges faced by the entrepreneur marketing the products or services of a small business. Topics include product development and positioning, pricing, distribution, advertising and promotion, explored through case analysis and discussion. Students will have an opportunity to demonstrate their understanding by developing their own marketing strategies for a hypothetical product or service. Satisfies: Liberal Arts elective requirement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moore.edu

Phone Number:

(215) 568-4515

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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