BUS 374 - Personal Selling and Sales Management

Institution:

Lebanon Valley College

Subject:

Description:

The study of personal selling as a communication process and the management of the personal selling force. Emphasis is placed upon the development, imlementation and evaluation of the sales presentation; and upon the role of the sales manager in staffing, compensating, motivating, controlling and evaluating the sales force. Effective oral and written communication is stressed. Prerequisite: BUS 340. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lvc.edu

Phone Number:

(717) 867-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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