BUS 364 - Advertising

Institution:

Lebanon Valley College

Subject:

Description:

The role advertising plays in American life and its effect upon consumer behavior. Analysis of media strategies, functions of advertising agencies, creation of successful advertisements, and the legal and ethical restraints on advertis- ing. Prerequisite: BUS 340. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lvc.edu

Phone Number:

(717) 867-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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