EB 357 - Cyber Marketing

Institution:

Juniata College

Subject:

Description:

(Spring; Yearly; 3.00 Credits; CW,S) This course examines the challenges of marketing in the Information Age. Information technology, as manifested in the Internet and other enabling technologies, creates a valuable marketing opportunity, and a great peril. As customers and competitors learn the power of real-time information, companies must learn to compete in a world where location and other long- held advantages may be less important.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.juniata.edu

Phone Number:

(814) 641-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.