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Institution:
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Albright College
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Subject:
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Description:
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How does the manager help the artist succeed in the music business? Through contacts and an insight into the music industry; by being prepared, realistic, flexible and persistent; and by having a strategy for the artist to make his or her own opportunities. This course introduces students to the dynamic world of music management by exploring contracts, legal issues, marketing of the artist, record companies, touring, merchandising, endorsements and sponsorships. Students are expected to manage a band/artist (either their own or someone else's), submit a project management proposal, and show proof that the objectives outlined in the proposal were completed. Music business concentration credit. Does not satisfy general studies fine arts requirement.
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 921-2381
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Four-one-four plan
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