MUS 340 - Music Marketing and Promotion

Institution:

Albright College

Subject:

Description:

Music Marketing and Promotion is for students currently involved in, or thinking about getting involved in, selling music to the listening public. Lectures and projects analyze the steps involved in planning and carrying out a complete music marketing program, including packaging, pricing, store-based distribution, direct marketing, promotion, live performing and managing the entire process.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albright.edu

Phone Number:

(610) 921-2381

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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