FAS 309 - Lifestyle Marketing

Institution:

Albright College

Subject:

Description:

This course introduces the theories and practices of meeting the consumers' needs by creating and marketing fashion products that appeal to consumer lifestyles. It examines the art of branding as a powerful tool in developing and maintaining customer loyalty.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albright.edu

Phone Number:

(610) 921-2381

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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