ENG 337 - Public Relations & Advertising Research

Institution:

Albright College

Subject:

Description:

This applied research course focuses on consumer and market research that are used in today's public relations and advertising industries to plan and evaluate creative campaigns. Students will explore audience segmentation, media audience measurement and profiles, surveys, focus groups and concept testing. Prerequisite: ENG 317

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albright.edu

Phone Number:

(610) 921-2381

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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