ENG 317 - Public Relations and Advertising

Institution:

Albright College

Subject:

Description:

Introduction to the theory, principles and practices of advertising and public relations, including market research, planning and designing messages, and media selection and scheduling. Study of the economic and social influences of advertising and public relations and the role and responsibilities of advertising and public relations practitioners.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albright.edu

Phone Number:

(610) 921-2381

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.