ORG 302 - Principles of Marketing

Institution:

Brevard College

Subject:

ORGANIZATIONAL LEADERSHIP

Description:

This course thoroughly reviews the basic concepts and practices of marketing. Students will learn how to identify market opportunities and develop and implement strategies to reach target markets through a mix of product, distribution, promotion, and pricing. Students will also be given an opportunity to test and refine their skills through various group projects. Prerequisite: Junior status, or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brevard.edu

Phone Number:

(828) 883-8292

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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