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Institution:
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Savannah College of Art and Design
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Subject:
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Description:
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With a broad immersion into the study and practice of promotion management, students develop and write a complete promotion plan, including a press release, press kit and brochure. Through a variety of written and oral communication exercises, students develop their communications skills to better promote themselves and their work. Topics include the study of promotional positioning strategies, promotion tool development and creation, and measuring promotional effectiveness. Prerequisite: ENGL 123.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(912) 525-5000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Quarter
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