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Institution:
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Savannah College of Art and Design
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Subject:
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Description:
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Through a series of lectures and seminars, the course enables students to identify, challenge and explore new concepts and design competencies within the parameters of markets and opportunities. The course also addresses trends and forecasting, patterns of domestic competition, practices in international import and export, packaging and transport of products. Students are exposed to case studies covering customer buying systems and hierarchies of needs, behavioral tendencies and cultural diversities, price determinants and market cost factors. Prerequisite: FIBR 201 or FURN 201 or IDUS 250 or INDS 210 or MTJW 255.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(912) 525-5000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Quarter
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