EXHI 331 - Point-of-purchase Merchandising

Institution:

Savannah College of Art and Design

Subject:

Description:

This course introduces the student to the world of point of purchase merchandising, from self-packs to permanent merchandizing units. Students explore the materials, techniques and design strategies that make for successful merchandising displays. Design problems allow students to explore the marketing and sales requirements of retail displays while refining rendering, presentation and model-making skills. Prerequisite: EXHI 200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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