GRDS 378 - Trademark and Logo Design

Institution:

Savannah College of Art and Design

Subject:

Description:

Through examination of corporate identity creation, this course focuses on the criteria for an effective logotype and how design firms attach meaning to a single word through typography and color. These issues are explored through a series of assignments totally devoted to the design of effective trademarks and logotypes. Students are introduced to the major identity firms through research and written analysis. Prerequisite: GRDS 358.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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