FASM 400 - Contemporary Issues in Fashion Marketing

Institution:

Savannah College of Art and Design

Subject:

Description:

This course concentrates on industry issues in the retail apparel. Discussion focuses on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students will understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and the guest speakers' lectures. Prerequisite: FASM 245.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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