ADVE 334 - Art Direction II

Institution:

Savannah College of Art and Design

Subject:

Description:

This course further develops the skills required of an art director by focusing on creative executions across multiple-media applications, including print, direct mail, collateral, outdoor, online and other media. Through a series of challenging projects, students apply their creativity by translating marketing needs into innovative, effective advertising campaigns that are enticing, integrated, and simultaneous. Emphasis is placed on creativity, execution, resourcefulness, teamwork and project management skills required to generate compelling, effective advertising campaigns. Prerequisite: ADVE 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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