ADVE 355 - Not-for-profit Advertising

Institution:

Savannah College of Art and Design

Subject:

Description:

This course addresses a number of contemporary social issues, including environmental, preventative health, education, community well-being, and corporate exploitation. Students are required to research issues from all sides, develop written plans and marketing strategies, and create a body of socially-conscious advertising campaigns and materials that communicate an expansive view to the public. The course also touches on the history of PSAs (Public Service Announcements) and protest or propaganda advertising in this country and around the world. Prerequisite: ADVE 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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