ADVE 130 - Introduction to Advertising Design

Institution:

Savannah College of Art and Design

Subject:

Description:

This course provides an overview of the advertising design industry. Students are introduced to the roles of advertisers, ad agencies and the use of various advertising media. Topics include the practice, theory, and structure of the profession relative to roles in the creative process. Emphasis is placed on visual image development and execution, the generation of ideas, concepts and teamwork. Prerequisites: CMPA 100 or CMPA 110, COMM 105.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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