MAR 4333 - Promotion Management BA MKT

Institution:

University of South Florida-Main Campus

Subject:

Description:

PR: MAR 3023 or CI. A study of the role of promotion in the marketing program of the firm, including the promotional tools available to the marketing manager and the various types of decisions made in the promotional area. Decision making process in development of a promotional program is emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usf.edu

Phone Number:

(813) 974-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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