ADV 4600 - Advertising Management AS COM

Institution:

University of South Florida-Main Campus

Subject:

Description:

PR: ADV 3008, ADV 3101, ADV 3300. Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usf.edu

Phone Number:

(813) 974-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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