MKG 336 - Consumer Behavior

Institution:

Jacksonville University

Subject:

Description:

Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers' choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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