BA 326 - Marketing Management

Institution:

Embry-Riddle Aeronautical University-Daytona Beach

Subject:

Description:

3 Credits Marketing management in today's global marketplace must focus on developing strategic options and business plans by managers possessing an integrative functional perspective and understanding marketing's role in the firm. Emphasis will be given to corporate and marketing strategy formulation; market analysis and target market selection; strategic marketing programming; and control of the marketing tactics selected. Prerequisite: BA 220.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.erau.edu

Phone Number:

(800) 222-3728

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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