BA 450 - Airline/Airport Marketing

Institution:

Embry-Riddle Aeronautical University-Daytona Beach

Subject:

Description:

3 Credits An investigation of the role of marketing in the aviation/ airport industries. Topics to be covered include consumer segmentation, database management, integrated marketing communications, public relations, vendor relations, and retailing. Prerequisite: BA 220.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.erau.edu

Phone Number:

(800) 222-3728

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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