ISM 320 - e- Commerce

Institution:

Clearwater Christian College (Closed)

Subject:

Description:

Prerequisites: CIS 201, 250, ENG 102, ISM 310. E-Commerce explores the new world of electronic commerce and its impact on business practices. The course explores electronic commerce opportunities, issues, alternatives and techniques to support the development of an e-commerce business and a web site that supports the plan. The impact on members of the supply chain may also be evaluated. The issue of understanding customer's needs and concerns will be addressed. E-commerce marketing tools will be investigated. Students will evaluate alternative e-commerce Internet web sites and plan a site that meets marketing objectives. They will look at how to promote the site to target audiences. Course fee: $40. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clearwater.edu

Phone Number:

(727) 726-1153

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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