BUS 302 - Marketing Principles

Institution:

Clearwater Christian College (Closed)

Subject:

Description:

Prerequisites: ACC 202, BUS 201, BUS 311, ECO 201, ENG 102. An introduction to global marketing and the strategic concept of marketing. This study focuses on three vital and essential areas of principles of marketing-customer value and the purpose and task of marketing; competitive or differential advantage as the reality of marketing; and focus as the means for achieving customer value and competitive advantage. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clearwater.edu

Phone Number:

(727) 726-1153

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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