ENT 320 - Introduction to Franchising

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester (beginning 2010) This course is designed to review and analyze the role of franchising in today's marketplace. The course will focus on the major traditional and nontraditional theories that have been developed in this field. This course will also examine unique challenges and problems that franchisers face in today's competitive marketplace. Topics such as acquiring a franchise, leasing options, funding sources, capital investment, leadership, networking, and diversity will be discussed. Case analysis, experiential exercises and readings will supplement the coursework. Prerequisite: ENT150, ENT220 and ENT260 with a grade of 2.0 or higher in each course 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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