FIN 381 - Fundamentals of Marketing Research

Institution:

Western Washington University

Subject:

Description:

Prereq: DSci 205, Mktg 380. The primary tool for exploring new opportunities in the marketplace. Emphasis will be on how to: (1) specify information needs and design a research study to meet those needs; (2) collect, analyze and use marketing research data to make effective marketing decisions; (3) communicate the research findings and their implications to various publics.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwu.edu

Phone Number:

(360) 650-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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