COMM 2330 - Principles of Advertising

Institution:

The University of Texas at El Paso

Subject:

Description:

The role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, creative strategy, media considerations, and social and ethical responsibility of advertisers. Prerequisites: Sophomore standing and COMM 1370 with a grade of "C" or better.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utep.edu

Phone Number:

(915) 747-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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