PREL 2338 - INTRODUCTION TO PUBLIC RELATIONS

Institution:

The University of Texas at Arlington

Subject:

Public Relations

Description:

Principles and methods of building goodwill and obtaining publicity; process of influencing public opinion; analysis of media; implementation of public relations programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTA.EDU

Phone Number:

(817) 272-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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