BUS 240 - Marketing and Business Development

Institution:

Tacoma Community College

Subject:

Description:

Examines marketing fundamentals and their impact on business and society. Students will study the concepts of consumer needs, demand management, customer behavior, strategies in product development, promotion, advertising, sales and distribution systems. Prerequisite(s): ENGL 095 or equivalent and READ 095 or equivalent; or Instructor permission.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tacomacc.edu

Phone Number:

(253) 566-5000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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