MGMT 384 - Retailing

Institution:

Susquehanna University

Subject:

Description:

Marketing activities that involve the sale of goods and services to ultimate consumers for personal, family, household and small business use. Focuses on store operations, distribution functions, and non-store retailing including mail-order and the Internet. Prerequisite: MGMT:280. 2 SH.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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